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STAGES BLOG

Behind the brand

Michael Stowe is senior designer and technical specialist for Stages Cycling; a member of the team since the beginning and the creator of the Stages Cycling logo design. Here Michael speaks to the challenges of designing a logo that represents the values of the company that sits behind it and what it means to be a part of the team from the early days. Stage Winner “‘Stages’ is such an iconic word in the cycling word; being a stage winner — it’s a huge deal.” “The logo was a pretty big challenge. When I approach any logo I follow a few core principles: It has to be able to stand alone from everything else, all the noise, and mean something You have to be able to look at it and know what it is

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